Market Leader 3rd Edition Extra (eText + MyEnglishLab) - 3 months access, all levels
3e édition
A single code to access both eText and MyEnglishLab. All levels included. Lire la suite
Market Leader 3rd Edition Extra is the worldwide famous five-level English course for students who want to learn English and learn about business, and for business people who want to advance their careers.
It has been developed in association with the Financial Times, one of the leading sources of business information in the world. Financial Times material introduces students to topical business issues and builds the professional language and communication skills required for the modern world of business. Discover all the levels in a single access code to both eText and MyEnglishLab, the interactive online workbook, now available for 3 and 6 months duration. Use the access code on Pearson English Portal and start developing confident, fluent English who can successfully be used in a work environment.
IMPORTANT : Avant de valider votre commande de PDF/ePub, merci de vous assurer que le logiciel ADOBE DIGITAL EDITION®, indispensable à la lecture du livre numérique, puisse être installé sur votre ordinateur. Les formats eText et VitalSource ne sont pas concernés.
Pour la commande de livres brochés, merci de prévoir un délai de 7 jours ouvrés pour la prise en compte et la préparation de votre commande.
Spécifications
- Éditeur
- Pearson
- Édition
- 3
- Langue
- français
- Mots clés
- Kotler, manuel, marketing, ouvrage en anglais, VitalSource
- Date de première publication du titre
- 2014
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Sommaire
I Defining Marketing and the Marketing Process
01. Marketing: Creating and Capturing Customer Value
02. Company and Marketing Strategy: Partnering to Build Customer Relationships
II Understanding the Marketplace and Consumers
03. Analyzing the Marketing Environment
04. Managing Marketing Information to Gain Customer Insights
05. Consumer Markets and Consumer Buyer Behavior
06. Business Markets and Business Buyer Behavior
III Designing a Customer-Driven Strategy and Mix
07. Consumer-Driven Marketing Strategy
08. Products, Services, and Brands: Building Customer Value
09. New Product Development and Product Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Communicating Customer Value: Integrated Marketing Communications Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing: Building Direct Customer Relationships
IV Extending Marketing
18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethics
Ressources Enseignant
En accès réservé, à télécharger
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Instructor's Manual, Test Item File, PowerPoints