Business Partner - Niveau B2+
La nouvelle méthode pour l'anglais des affaires avec une méthode pratique, ancrée dans la réalité de l'entreprise et de nombreuses ressources en ligne. Lire la suite
Discover the innovative world of Business Partner, a new eight-level business English course for learners and professionals who want to communicate effectively in English in the workplace. Partnering with the Financial Timesmeans that this course also offers a wealth of international business information on a wide variety of topics.
- Personalize your learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes.
- Study real-life business stories provided through authentic videos that draw you in and keep you motivated.
- Learn about key business topics such as Brands and marketing, Problems and solutions, Logistics, Working abroad and Entrepreneurship.
- Immerse yourself in the integrated video-based Communication skills training programme to develop awareness of communication issues, including supporting teamwork, listening actively, collaborating, solving problems, and influencing.
- Get practical training in functional business skills such as presentations, negotiations, building relationships, and small talk.
- Work on realistic case studies in the Business workshops.
- Evaluate your progress step by step against the Global Scale of English Learning Objectives for Professional English.
- Prepare for business English exams such as BEC, BULATS, LCCI and PTE Professional™.
IMPORTANT : Avant de valider votre commande de PDF/ePub, merci de vous assurer que le logiciel ADOBE DIGITAL EDITION®, indispensable à la lecture du livre numérique, puisse être installé sur votre ordinateur. Les formats eText et VitalSource ne sont pas concernés.
Pour la commande de livres brochés, merci de prévoir un délai de 7 jours ouvrés pour la prise en compte et la préparation de votre commande.
Spécifications
- Éditeur
- Pearson
- Auteur
- Margaret O'Keeffe, Lewis Lansford, Mark Powell, Ros Wright, Lizzie Wright,
- Langue
- anglais
- Mots clés
- management, management organisationnel, Robbins
- Catégorie (éditeur)
- English teaching > Anglais professionnel
- Catégorie (éditeur)
- English teaching
- Code publique Onix
- 01 Grand public > 06 Professionnel et académique > 07 ELT/ESL (apprentissage d'anglais)
- CLIL (Version 2013-2019 )
- 3037 Formation pour adulte
- Date de première publication du titre
- 23 juillet 2019
Livre broché
- Date de publication
- 29 juin 2018
- ISBN-13
- 978-2-3260-0174-9
- Ampleur
- Nombre de pages de contenu principal : 684
- Code interne
- F0174
- Format
- 17 x 24 cm
- Prix
- 49,00 €
- ONIX XML
- Version 2.1, Version 3
VitalSource eBook
- Date de publication
- 29 juin 2018
- ISBN-13
- 978-2-3260-5530-8
- Ampleur
- Nombre de pages de contenu principal : 684
- Code interne
- F5530
- Protection technique e-livre
- DRM -Adobe
- Prix
- 36,97 €
- ONIX XML
- Version 2.1, Version 3
Google Livres Aperçu
Publier un commentaire sur cet ouvrage
Sommaire
PART I: THE BASICS OF PUBLIC RELATIONS WRITING
Chapter 1: Getting Organized for Writing
The Framework of Public Relations
The Public Relations Writer
Preparation for Writing
Research: the prelude to writing
Writing Guidelines
Errors to Avoid
Chapter 2: Becoming a Persuasive Writer
Persuasion: As Old as Civilization
The Basics of Communication
Theories of Communication
Factors in Persuasive Writing
Persuasive Speaking
Persuasion and Propaganda
The Ethics of Persuasion
Chapter 3: Finding and Making News
The Challenge of Making News
What Makes News
How to Find News
How to Create News
Chapter 4: Working with Journalists and Bloggers
The Importance of Media Relations
The Media’s Dependence on Public Relations
Public Relations’ Dependence on the Media
Areas of Friction
Working with Journalists
A Media Relations Checklist
Crisis Communication
PART II: WRITING FOR MASS MEDIA
Chapter 5: Writing the News Release
The Backbone of Publicity Programs
The Value of News Releases
Planning a News Release
The Basic Components of a News Release
News Release Formats
The Traditional News Release
The Online News Release
The Multimedia News Release
Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches
Expanding the Publicity Tool Kit
Fact Sheets
Media Advisories
Media Kits
Pitching a Story
The Follow-Up
Chapter 7: Creating News Features and Op-Ed
The Value of Features
Planning a News Feature
Types of Features
Parts of a Feature
Placement Opportunities
Writing an Op-Ed
Chapter 9: Radio, Television, and Video
The Wide Reach of Broadcasting
Radio
Television
Talk Shows and Product Placements
Film Features and Online Video
Chapter 8: Selecting Publicity Photos and Graphics
The Importance of Publicity Photos
Components of a Good Photo
Working With Photographers
Writing Photo Captions
Creating Other Graphics
Maintaining Photo and Art Files
Distributing Photos and Artwork
Chapter 10: Distributing News to the Media
Reaching the Media
Distribution of Materials
PART III: Writing for Other Media
Chapter 12: Tapping the Web and Social Media
The Internet: Pervasive in Our Lives
The World Wide Web
The Basics of Webcasting
The Value of Social Media
The Explosion of Blogs
The Continuing Role of Traditional Media
Chapter l3 Newsletters, Brochures, and Intranets
The Value of Print Publication
The Balancing Act of Editors
Newsletters and Magazines
Online Newsletters
Intranets
Brochures
Annual Reports
Chapter 14 Writing E-Mail, Memos, and Proposals
The Challenge of Managing Information Overload
Memorandums
Letters
Proposals
Chapter 16 Using Direct Mail and Advertising
The Basics of Direct Mail
Creating A Direct Mail Package
The Basics of Public Relations Advertising
Types of Public Relations Advertising
Creating a Print Ad
Working with an Ad Agency
Other Advertising Channels
PART IV: MANAGING PROGRAMS AND CAMPAIGNS
Chapter 17 Organizing Meetings and Events
A World Filled with Meetings and Events
Staff and Committee Meetings
Group Meetings
Banquets
Receptions and Cocktail Parties
Conventions
Trade Shows
Promotional Events
Open Houses and Plant Tours
Chapter l8 Planning Programs and Campaigns
The Value of a Writing Plan
Developing a Plan
Elements of the Plan
Submitting a Plan for Approval