Business Partner - Niveau B2+

La nouvelle méthode pour l'anglais des affaires avec une méthode pratique, ancrée dans la réalité de l'entreprise et de nombreuses ressources en ligne. Lire la suite

Discover the innovative world of Business Partner, a new eight-level business English course for learners and professionals who want to communicate effectively in English in the workplace. Partnering with the Financial Timesmeans that this course also offers a wealth of international business information on a wide variety of topics.

  • Personalize your learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes.
  • Study real-life business stories provided through authentic videos that draw you in and keep you motivated.
  • Learn about key business topics such as Brands and marketing, Problems and solutions, Logistics, Working abroad and Entrepreneurship.
  • Immerse yourself in the integrated video-based Communication skills training programme to develop awareness of communication issues, including supporting teamwork, listening actively, collaborating, solving problems, and influencing.
  • Get practical training in functional business skills such as presentations, negotiations, building relationships, and small talk.
  • Work on realistic case studies in the Business workshops.
  • Evaluate your progress step by step against the Global Scale of English Learning Objectives for Professional English.
  • Prepare for business English exams such as BEC, BULATS, LCCI and PTE Professional™.


Livre broché - En anglais 27,00 €

Info

IMPORTANT : Avant de valider votre commande de PDF/ePub, merci de vous assurer que le logiciel ADOBE DIGITAL EDITION®, indispensable à la lecture du livre numérique, puisse être installé sur votre ordinateur. Les formats eText et VitalSource ne sont pas concernés.

Pour la commande de livres brochés, merci de prévoir un délai de 7 jours ouvrés pour la prise en compte et la préparation de votre commande.

 

Spécifications


Éditeur
Pearson
Auteur
Margaret O'Keeffe, Lewis Lansford, Mark Powell, Ros Wright, Lizzie Wright,
Langue
anglais
Mots clés
management, management organisationnel, Robbins
Catégorie (éditeur)
English teaching > Anglais professionnel
Catégorie (éditeur)
English teaching
Code publique Onix
01 Grand public > 06 Professionnel et académique > 07 ELT/ESL (apprentissage d'anglais)
CLIL (Version 2013-2019 )
3037 Formation pour adulte
Date de première publication du titre
23 juillet 2019

Livre broché


Date de publication
29 juin 2018
ISBN-13
978-2-3260-0174-9
Ampleur
Nombre de pages de contenu principal : 684
Code interne
F0174
Format
17 x 24 cm
Prix
49,00 €
ONIX XML
Version 2.1, Version 3

VitalSource eBook


Date de publication
29 juin 2018
ISBN-13
978-2-3260-5530-8
Ampleur
Nombre de pages de contenu principal : 684
Code interne
F5530
Protection technique e-livre
DRM -Adobe
Prix
36,97 €
ONIX XML
Version 2.1, Version 3

Google Livres Aperçu


Publier un commentaire sur cet ouvrage

Sommaire


PART I: THE BASICS OF PUBLIC RELATIONS WRITING

 

Chapter 1: Getting Organized for Writing

 

The Framework of Public Relations

The Public Relations Writer

Preparation for Writing

Research: the prelude to writing

Writing Guidelines

Errors to Avoid

 

Chapter 2: Becoming a Persuasive Writer

Persuasion: As Old as Civilization

The Basics of Communication

Theories of Communication

Factors in Persuasive Writing

Persuasive Speaking

Persuasion and Propaganda

The Ethics of Persuasion

 

Chapter 3: Finding and Making News

 

The Challenge of Making News

What Makes News

How to Find News

How to Create News

 

Chapter 4: Working with Journalists and Bloggers

 

The Importance of Media Relations

The Media’s Dependence on Public Relations

Public Relations’ Dependence on the Media

Areas of Friction

Working with Journalists

A Media Relations Checklist

Crisis Communication

 

PART II: WRITING FOR MASS MEDIA

 

Chapter 5: Writing the News Release

The Backbone of Publicity Programs

The Value of News Releases

Planning a News Release

The Basic Components of a News Release

News Release Formats

The Traditional News Release

The Online News Release
The Multimedia News Release

 

Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches


Expanding the Publicity Tool Kit

Fact Sheets

Media Advisories

Media Kits

Pitching a Story

The Follow-Up

 

Chapter 7: Creating News Features and Op-Ed

 

The Value of Features

Planning a News Feature

Types of Features

Parts of a Feature

Placement Opportunities

Writing an Op-Ed

 

Chapter 9: Radio, Television, and Video

 

The Wide Reach of Broadcasting

Radio

Television

Talk Shows and Product Placements

Film Features and Online Video

 

Chapter 8: Selecting Publicity Photos and Graphics

 

The Importance of Publicity Photos

Components of a Good Photo

Working With Photographers

Writing Photo Captions

Creating Other Graphics

Maintaining Photo and Art Files

Distributing Photos and Artwork

 

 

 

Chapter 10: Distributing News to the Media

 

Reaching the Media

Distribution of Materials

 

 

PART III: Writing for Other Media

 

Chapter 12: Tapping the Web and Social Media

 

The Internet: Pervasive in Our Lives

The World Wide Web

The Basics of Webcasting

The Value of Social Media

The Explosion of Blogs

The Continuing Role of Traditional Media

 

Chapter l3   Newsletters, Brochures, and Intranets

 

The Value of Print Publication

The Balancing Act of Editors

Newsletters and Magazines

Online Newsletters

Intranets

Brochures

Annual Reports

 

Chapter 14  Writing E-Mail, Memos, and Proposals

 

The Challenge of Managing Information Overload

Email

Memorandums

Letters

Proposals

 

Chapter 16  Using Direct Mail and Advertising

 

The Basics of Direct Mail

Creating A Direct Mail Package

The Basics of Public Relations Advertising

Types of Public Relations Advertising

Creating a Print Ad

Working with an Ad Agency

Other Advertising Channels

 

PART IV: MANAGING PROGRAMS AND CAMPAIGNS

 

Chapter 17  Organizing Meetings and Events

A World Filled with Meetings and Events

Staff and Committee Meetings

Group Meetings

Banquets

Receptions and Cocktail Parties

Conventions

Trade Shows

Promotional Events

Open Houses and Plant Tours

 

Chapter l8   Planning Programs and Campaigns

 

The Value of a Writing Plan

Developing a Plan

Elements of the Plan

Submitting a Plan for Approval

 

 



Avez-vous une question à nous poser ?