International Business: The New Realities

Global Edition

For courses in international business. Lire la suite

A modern approach to international business

International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.


VitalSource eBook - En anglais 43,09 € DRM

Spécifications


Éditeur
Pearson
Auteur
S. Tamer Cavusgil,
Langue
anglais
Catégorie (éditeur)
Manuels et lecture complémentaires > Économie & Gestion
Catégorie (éditeur)
Manuels et lecture complémentaires
BISAC Subject Heading
BUS035000 BUSINESS & ECONOMICS / International
BIC subject category (UK)
K Economics, finance, business & management
Code publique Onix
05 Enseignement supérieur
Date de première publication du titre
04 juillet 2019

VitalSource eBook


Date de publication
04 juillet 2019
ISBN-13
978-1-2923-0330-7
Code interne
V30330
Protection technique e-livre
DRM
Prix
40,85 €
ONIX XML
Version 2.1, Version 3

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