Marketing Channels: Pearson New International Edition


7e édition

VitalSource eBook (VitalBook) - En anglais 52,00 € DRM

Spécifications


Éditeur
Pearson Education
Édition
7
Auteur
Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary,
Langue
anglais
BISAC Subject Heading
BUS043000 BUSINESS & ECONOMICS / Marketing > BUS058000 BUSINESS & ECONOMICS / Sales & Selling
BIC subject category (UK)
KJS Sales & marketing
Code publique Onix
05 College/higher education
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Ventes et marketing

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292036670
Ampleur
Nombre de pages de contenu principal : 562
Code interne
1292036672
Protection technique e-livre
DRM

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Sommaire


PART ONE: INTRODUCTION

Chapter 1.   Marketing Channels:  Structure, Functions, and a Framework for Analysis

 

PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY

Chapter 2. Segmentation for Marketing Channel Design: Service Outputs

Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis

Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity

Chapter 5. Gap Analysis

 

PART THREE: CHANNEL IMPLEMENTATION

Chapter 6.   Channel Power: Getting It, Using It, Keeping It

Chapter 7.   Strategic Alliances in Distribution

Chapter 8.   Vertical Integration in Distribution

 

PART FOUR: CHANNEL INSTITUTIONS

Chapter 9.   Retailing

Chapter 10.   Wholesaling

Chapter 11.   Franchising

Chapter 12.   Supply Chain Management

Chapter 13.   Legal Constraints on Marketing Channel Policies


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