THINK Public Relations: Pearson New International Edition
2e édition
Spécifications
- Éditeur
- Pearson Education
- Édition
- 2
- Auteur
- Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber, Jae-Hwa Shin,
- Langue
- anglais
- BISAC Subject Heading
- BUS052000 BUSINESS & ECONOMICS / Public Relations
- BIC subject category (UK)
- KJSP Public relations
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 01 novembre 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Relations publiques
VitalSource eBook
- Date de publication
- 01 novembre 2013
- ISBN-13
- 9781292037844
- Ampleur
- Nombre de pages de contenu principal : 434
- Code interne
- 1292037849
- Protection technique e-livre
- DRM
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Sommaire
1) Brief Table of Contents
Chapter 1: What is Public Relations?
Chapter 2: Careers in Public Relations
Chapter 3: The Growth of a Profession
Chapter 4: Today's Practice: Departments and Firms
Chapter 5: Research and Campaign Planning
Chapter 6: Communication and Measurement
Chapter 7: Public Opinion and Persuasion
Chapter 8: Managing Competition and Conflict
Chapter 10: Reaching Diverse Audiences
Chapter 11: The Mass Media
Chapter 12: The Internet and Social Media
Chapter 13: Global Public Relations
Chapter 14: Corporate Public Relations
Chapter 15: Events and Promotions
Chapter 16: Government and Politics
Chapter 17: Entertainment, Sports, and Tourism
Chapter 18: Nonprofit, Health, and Education