THINK Public Relations: Pearson New International Edition


2e édition

VitalSource eBook (VitalBook) - En anglais 41,00 € DRM

Spécifications


Éditeur
Pearson Education
Édition
2
Auteur
Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber, Jae-Hwa Shin,
Langue
anglais
BISAC Subject Heading
BUS052000 BUSINESS & ECONOMICS / Public Relations
BIC subject category (UK)
KJSP Public relations
Code publique Onix
05 College/higher education
Date de première publication du titre
01 novembre 2013
Subject Scheme Identifier Code
Classification thématique Thema: Relations publiques

VitalSource eBook


Date de publication
01 novembre 2013
ISBN-13
9781292037844
Ampleur
Nombre de pages de contenu principal : 434
Code interne
1292037849
Protection technique e-livre
DRM

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Sommaire


1) Brief Table of Contents

 

Chapter 1: What is Public Relations?
Chapter 2: Careers in Public Relations
Chapter 3: The Growth of a Profession 
Chapter 4:
Today's Practice: Departments and Firms  
Chapter 5: Research and Campaign Planning
Chapter 6: Communication and Measurement  
Chapter 7: Public Opinion and Persuasion 
Chapter 8:
Managing Competition and Conflict  
Chapter 10: Reaching Diverse Audiences
Chapter 11: The Mass Media
Chapter 12: The Internet and Social Media 

Chapter 13: Global Public Relations

Chapter 14: Corporate Public Relations  
Chapter 15: Events and Promotions
Chapter 16: Government and Politics
Chapter 17: Entertainment, Sports, and Tourism
Chapter 18: Nonprofit, Health, and Education 


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