Le Strat'Ego

Les meilleures et les pires pratiques de marketing personnel

Un ouvrage à la fois léger et pragmatique qui permet d'élaborer sa stratégie de marketing personnel pour garder le contrôle de son image sur le Web et éviter les faux-pas de communication. Lire la suite

« Le ridicule ne tue pas mais... Méfiez-vous quand même ! »
Le Strat'Ego n'est pas l’ouvrage du culte de soi : il permet de maîtriser le marketing personnel augmenté sur Internet et les médias sociaux.

Apprendre à développer votre réseau et l’entretenir avec talent, intervenir sur les médias sociaux et élaborer votre stratégie de marketing personnel, voilà l’ambition de cette première édition du Strat’Ego.


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Spécifications


Éditeur
Pearson
Auteur
Yannick Chatelain,
Dessins de
Dominique Goubelle,
Langue
français
Catégorie (éditeur)
Manuels et lecture complémentaires > Efficacité professionnelle / Développement personnel
Catégorie (éditeur)
Manuels et lecture complémentaires
BISAC Subject Heading
BUS000000 BUSINESS & ECONOMICS
BIC subject category (UK)
KJ Business & management
Code publique Onix
06 Professionnel et académique
CLIL (Version 2013-2019 )
3177 MANAGEMENT, GESTION ET ECONOMIE D'ENTREPRISE
Description public visé
Managers/Dirigeants/Salariés, entrepreneurs, étudiants
Date de première publication du titre
08 juin 2018

VitalSource eBook


Date de publication
28 octobre 2013
ISBN-13
9781292054551
Ampleur
Nombre de pages de contenu principal : 576
Code interne
1292054557
Protection technique e-livre
DRM

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Sommaire


IN THIS SECTION:

1.) BRIEF
2.) COMPREHENSIVE

 

BRIEF TABLE OF CONTENTS:

 

Part 1: Socrates and the Nature of Philosophy
Part 2: Philosophy of Religion
Part 3: Ethics
Part 4: Knowledge
Part 5: Metaphysics
Part 6: Social and Political Philosophy
Part 7: Aesthetics  
Part 8: Philosophy and the Good Life

 

COMPREHENSIVE TABLE OF CONTENTS:

 

Part 1: Socrates and the Nature of Philosophy

What is Philosophy?
The Euthyphro:  Defining Philosophical Terms
The Apology:  Socrates’ Trial and Defense
The Crito:  Socrates’ Refusal to Escape
The Phaedo:  Virtue and Socrates’ View of Death

Part 2: Philosophy of Religion

Can We Prove That God Exists?
St. Anselm:  The Ontological Argument
St. Thomas Aquinas:  The Cosmological Argument
William Paley:  The Teleological Argument
Blaise Pascal:  It is Better to Believe in God’s Existence Than to Deny it.

Does the Idea of a Good God Exclude Evil?
Boethius:  God Can Allow Some Evil.
David Hume:  A Good God Would Exclude Evil.
John Hick: Evil, Human Freedom and Moral Development

Part 3: Ethics

Are Ethics Relative?
Ruth Benedict:  Ethics Are Relative
W. T. Stace:  Ethics Are Not Relative

Are Humans Always Selfish? 
Humans Are Always Selfish:  Glaucon’s Challenge to  Socrates
James Rachels:  Humans Are Not Always Selfish

Which is Basic in Ethics: Happiness or Obligation? 
Aristotle:  Happiness Is Living Virtuously
Jeremy Bentham:  Happiness Is Seeking the Greatest Pleasure for the Greatest Number of People
Immanuel Kant:  Duty Is Prior to Happiness
Friedrich Nietzsche:  Happiness Is Having Power
Jean-Paul Sartre:  Existentialist Ethics
Virginia Held:  Feminist Ethics Are Different

Part 4: Knowledge

What is Knowledge?
Plato:  Knowledge Is “Warranted True Belief”

What Method is Best For Acquiring Knowledge?
Charles Sanders Peirce:  Four Approaches to Philosophy

How Do We Acquire Knowledge?
René Descartes:  Knowledge Is Not Ultimately Sense Knowledge
John Locke:  Knowledge is Ultimately Sensed
Immanuel Kant:  Knowledge Is Both Rational and Empirical.

How Is Truth Established?
Bertrand Russell:  Truth Is Established By Correspondence
Brand Blanshard:  Truth Means Coherence
William James:  Truth Is Established by Pragmatic Means

Can We Know the Nature of Causal Relations?
David Hume:  Cause Means Regular Association
David Hume:  There Are No Possible Grounds for Induction

Part 5: Metaphysics

Why Is There Something Rather Than Nothing?
Parmenides:  Being Is Uncaused
Lao-Tzu:  Non-Being Is the Source of Being

Is Reality General Or Particular?
Plato: Universals Are Real
David Hume:  Particulars Are Real

Of What Does Reality Consist?
René  Descartes:  Reality Consists of Mind and Matter
Paul Churchland:  Reality Consists of Matter
George Berkeley:  Reality Consists of Ideas
John Dewey:  Reality Consists of Mental and Physical Qualities

Are Humans Free?
Holbach:  Humans Are Determined
John  Stuart Mill:  Determinism and Freedom Are Compatible
Richard Taylor:  Humans Are Free

Do Humans Have an Identical Self?
John Locke:  Humans Beings Have an Identical Self
David Hume:  Human Beings Have No Identical Self

Is There Life After Death?
Plato:  The Soul is Immortal and Imperishable
Joseph Butler: Human Beings Survive Death
David Hume:  Life After Death Is Philosophically Unprovable

Part 6: Social and Political Philosophy

What is Liberty?
Fyodor Dostoevski:  Liberty and Authority
John Stuart Mill:  Liberty is Independence from the Majority’s Tyranny
Martin Luther King Jr.:  Liberty and Racial Prejudice
Simone de Beauvoir:  Women’s Liberation.

Which Government is Best?
Thomas Hobbes:  Monarchy Is Best
John Locke:  Democracy Is Best
Karl Marx:  Communism and Nonalienated Labor Is Best
Benjamin Barber:  ‘Strong Democracy’ Is Best

Part 7: Aesthetics 

What Constitutes The Experience of Beauty?
Plotinus:  Beauty, Sensuous and Ideal

What is the Function of Art?
Aristotle:  The Nature of Tragedy
Henri Bergson:  The Nature of Comedy

Part 8: Philosophy and the Good Life

Two Classic Views of the Good Life
Epicurus and the Pleasant Life
Epictetus and the Life of Self-Control

What Gives Life Meaning?
Leo Tolstoy:  Faith Provides Life’s Meaning
Albert Camus:  Life’s Meaning Is Determined by Each Individual

What Is the Value Of Philosophy?
Bertrand Russell:  The Value of Philosophy to Individual Life.
John Dewey:  The Value of Philosophy to Society

Glossary


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