Marketing Channels: Pearson New International Edition
7e édition
Spécifications
- Éditeur
- Pearson Education
- Édition
- 7
- Auteur
- Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary,
- Langue
- anglais
- BISAC Subject Heading
- BUS043000 BUSINESS & ECONOMICS / Marketing > BUS058000 BUSINESS & ECONOMICS / Sales & Selling
- BIC subject category (UK)
- KJS Sales & marketing
- Code publique Onix
- 05 Enseignement supérieur
- Date de première publication du titre
- 01 novembre 2013
- Subject Scheme Identifier Code
- Classification thématique Thema: Ventes et marketing
VitalSource eBook
- Date de publication
- 01 novembre 2013
- ISBN-13
- 9781292036670
- Ampleur
- Nombre de pages de contenu principal : 562
- Code interne
- 1292036672
- Protection technique e-livre
- DRM
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Sommaire
PART ONE: INTRODUCTION
Chapter 1. Marketing Channels: Structure, Functions, and a Framework for Analysis
PART TWO: CHANNEL DESIGN: DEMAND, SUPPLY, AND CHANNEL EFFICIENCY
Chapter 2. Segmentation for Marketing Channel Design: Service Outputs
Chapter 3. Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis
Chapter 4. Supply-Side Channel Analysis: Channel Structure and Intensity
Chapter 5. Gap Analysis
PART THREE: CHANNEL IMPLEMENTATION
Chapter 6. Channel Power: Getting It, Using It, Keeping It
Chapter 7. Strategic Alliances in Distribution
Chapter 8. Vertical Integration in Distribution
PART FOUR: CHANNEL INSTITUTIONS
Chapter 9. Retailing
Chapter 10. Wholesaling
Chapter 11. Franchising
Chapter 12. Supply Chain Management
Chapter 13. Legal Constraints on Marketing Channel Policies